Thinfilm has announced Campari America as a new customer. Campari America is using the company’s NFC mobile marketing solution to enable consumers to purchase its spirits brands by tapping their smartphone to a “connected” refrigerator magnet.

Once tapped, the magnets – which feature Thinfilm’s NFC SpeedTap tags and fully integrate with its CNECT cloud-based platform – take consumers to a product page on Drizly, the popular beer, wine, and spirits consumer-delivery platform. Consumers are then able to add the item to their cart and immediately check out, all in one cohesive mobile experience.

The Campari collaboration marks a strong start to 2018 for Thinfilm and builds on the momentum the company established through the fourth quarter of last year. Key announcements, transactions and updates include the following:

• Growing customer base – Thinfilm now has over two dozen in-market customers covering a range of vertical markets, including wine and spirits, craft beer, beverages, OTC pharma, cosmetics, tobacco, consumer electronics, and specialty foods
• Compelling case studies – Thinfilm has now published four case studies that demonstrate the effectiveness of using NFC for mobile marketing; consumer tapping activity is on the rise and NFC has been shown to outperform conventional marketing channels like social platforms and display banners, Thinfilm says
• CNECT Platform enhancements – Version 2.0 of the software is targeted for release in Q2 and will feature functionality enhancements and a new user interface; as of year-end 2017, 441 companies had registered on the cloud-based portal
• More conversion partners and standard NFC conversion options – Thinfilm continues to add to its list of qualified conversion partners around the globe. The company now offers more than a dozen NFC tag conversion options, including converted labels, folded cartons, ElastiTags, conventional hang tags, drink coasters, bottle neck-collars, coupons, magnets, and direct mailers